Effective Date: JANUARY 2025

Welcome to So What Strategy ("we", "our", or "us"). By accessing or using our website located at sowhatstrat.com ("Site"), you agree to comply with and be bound by the following Terms and Conditions ("Terms"). Please read these Terms carefully. If you do not agree with any part of these Terms, you must not use our Site.

1. Acceptance of Terms

By accessing or using the Site, you agree to be bound by these Terms and our Privacy Policy. We may update these Terms from time to time, and any changes will be posted on this page. Your continued use of the Site after such changes constitutes acceptance of the revised Terms.

2. Description of Services

The Site is intended to promote the services provided by So What Strategy, which include brand strategy, social media strategy, workshops and consulting. All services are subject to availability and may be modified at our discretion.

3. User Responsibilities

You agree to use the Site for lawful purposes only and in a way that does not infringe on the rights of, or restrict the use of, the Site by any third party. Specifically, you must not:

• Use the Site to solicit business or promote third-party services without prior written consent.

• Engage in any activity that could harm the functionality or security of the Site.

• Use the Site to harass, abuse, or harm others.

4. Content Ownership & Intellectual Property

All content on the Site, including text, images, graphics, logos, designs and fonts are the property of So What Strategy or its licensors and are protected by copyright, trademark, and other intellectual property laws.

• Text Content: The text on the Site, is the exclusive intellectual property of So What Strategy unless otherwise indicated.

• Images & Graphics: All images, photographs, logos, and other graphic elements used on the Site are owned by So What Strategy or used under appropriate licenses. You may not copy, download, modify, or use any images, graphics, or text from the Site for commercial purposes without written permission from us.

You may view and print content from the Site for personal, non-commercial use only. Any other use, including reproduction, modification, distribution, or display of Site content, requires prior written permission from So What Strategy.

5. Privacy Policy

Your use of the Site is also governed by our Privacy Policy. By using the Site, you consent to our data collection and processing practices as described in the Privacy Policy.

6. Third-Party Links

The Site may contain links to third-party websites. These links are provided for your convenience. We are not responsible for the content or services of these third-party websites and do not endorse them. Use of these third-party sites is at your own risk.

7. Limitation of Liability

We strive to ensure that the information provided on the Site is accurate and up-to-date, but we do not guarantee the accuracy or completeness of the content. We are not liable for any direct or indirect damages arising from your use of the Site or reliance on the information provided.

8. Termination of Access

We reserve the right to suspend or terminate your access to the Site at our sole discretion if we believe you have violated these Terms or engaged in conduct that harms us or other users. Termination will not affect any rights or obligations accrued prior to termination.

9. Governing Law

These Terms are governed by and construed in accordance with the laws of England & Wales, without regard to its conflict of law principles. Any disputes shall be resolved in the competent courts of England & Wales.

10. Changes to Terms

We may update or modify these Terms at any time. Any changes will be posted on this page, and the "Effective Date" will be updated accordingly. Please review these Terms regularly to stay informed about any updates.

11. Contact Us

If you have any questions or concerns about these Terms, please contact us at hello@sowhatstrat.com.