LUXURY ON SOCIAL TODAY
Calling Social Media Managers and luxury brand owners, this one’s for you!
In this insightful online session, you will explore how to navigate social media as a luxury brand. Anna examines the shifting definition of luxury, the luxury scale and the key ‘luxury levers’ that show up consistently in content strategies.
Featuring 8 real-world luxury brand examples, this session offers practical insights and fresh inspiration that you can apply to your own strategy right away.
Tune in now…
Introduction to So What Strategy: 00:24
Redefining Luxury: 02:30
The Luxury Scale: 10:48
Brand Examples: 19:30
Watch the full recording:
https://drive.google.com/file/d/1xdYrVwApF8u0L0P9Cy2YyAQAvTsyVgH1/view?usp=sharing