WE ARE STRATEGY EXPERTS

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WE ARE STRATEGY EXPERTS ✱

ABOUT US

So What Strategy is a strategic consultancy
and movement.

BUILDING A BRAND TODAY STARTS ONLINE. 

Whether you’re a digital-first brand or not, social media is the most visible expression of your brand today. That’s why we bridge the gap between brand and social media strategy.

WHY BRAND X SOCIAL?

BRAND

Brand strategy fundamentals help us determine who you should be targeting and with what message.

SOCIAL

Your social media strategy will show you where to find your audience and how to reach them through content and creators.

WHEN IT COMES TO STRATEGY, WE’VE GOT YOU COVERED.

Work with Us

BRAND
STRATEGY

For new brands and rebrands, we’ll give you clarity around how to position your product / service to appeal to your target audience and stand out from competitors.

SOCIAL MEDIA
STRATEGY

Following trends isn’t enough. We’ll show you how to build a brand on social – using the right channels and content to attract your target audience.

INFLUENCER
STRATEGY 

Humans connect with humans (not brands). We’ll show you how to leverage content creators of all sizes, to achieve your evolving business objectives.

STRATEGY WORKSHOPS.

Got a specific challenge to tackle?
Let’s solve it together in a strategy workshop.

Always bespoke and highly interactive, these sessions are designed to uncover solutions and actionable next steps for you and your team.

Strategy Blueprint

WHAT TO EXPECT.

INSIGHTS

Excelling at primary and secondary research, we always immerse ourselves in the world of your company, category and consumer.

CREATIVE

With a strong
creative background,
we combine strategic
reasoning with powerful
creative, to unlock
ultimate impact
for clients.

MESSAGING

We pride ourselves
on quality copywriting
that allows us to
communicate your
strategy effectively,
to internal and
external audiences.

ACTIVATION

We deliver hands-on
workshops and
ongoing consultation
to ensure your team
is equipped to
implement
your strategy.

  • Mia Wealth

    I couldn’t recommend SWS services more. Anna provided so much useful information on the wider market and how we can best position ourselves as a brand to reach our target audience - I was blown away by the detail, Anna went above and beyond!

    Sophia - Founder

  • Accomplist

    Anna nailed down my brand identity better than I ever could. I’m no stranger to marketing, but I’ll be referring back to her comprehensive documentation again and again. Her communication was excellent, and she delivered exactly what she promised. 

    Jen - Founder

  • The Goat Agency

    Anna is simply a brilliant strategist, having hired and worked with many dozens, she is truly one of the best. Her understanding of brand, social & influencer combined with a deep routed curiosity for consumer behaviour make for a well rounded set of skills.

    Jago - Head of Strategy

  • Whole Supp

    Anna's strategy resulted in a much clearer direction for me and the team. Anna worked to define our brand and audience personas, then crafted a compelling social media strategy which has massively helped to guide and inspire our content creation.

    Darren - Founder